Avoiding burnout

burnout-burned-out-disease-psychic-pain-bullying-1One of the real downsides to being an indie author, in my opinion, is that while I get to write for my living, I also have to do all the other stuff involved with making a book, too.  I am a one-person publishing company, which means that I have to secure book covers, advertise, write ad copy, and so on and so forth. And that’s just the surface-level list!

Take advertising, for example.  It is, of course, The Future now, so advertising is a wildly careening, viral-post-dependent, buzzword soup, the battle octopus of a monster.  Where should I advertise?  Amazon?  Facebook?  Goodreads?  Should I look for newsletters to buy space in?  Should I try to make viral memes?  How much time should I spend on it when I could be writing?  How much money is too much to spend on it?  Not that I have much to spare on advertising anyway, but…. I just.. I don’t… oh, man.  Come on, you guys.  I did not take any business classes in college, which I now realize was foolish, but it seemed rational back then!

Trying to do everything, and do it “right” is one of the reasons I got so burned out last year.  I was trying to go in too many directions all at once, all while writing my books, and doing all that ‘Mom stuff’ that I need to stay on top of.  And laundry.  So.  Much.  Laundry.  You know, normal everyday living stuff.  So this year I’m scaling back.  Seriously.

StockSnap_LTY3TGLE73So I’m sticking with Facebook and IG for social media, and no more than that, because those are the two that I can kind of get my brain around.  I’ll try to post here more often than I did last year— I’m aiming for about twice a month or so— but I’m not going to stress myself out about it.  I am going to really buckle down on getting my books written and some ebook bundles put together.  And, if you’ve been following me on Facebook you’ve heard about my Grand Audiobook Plans…

This year, instead of boring myself out trying to do everything, I’m going to try to get more help from my family and the occasional virtual assistant, and stay focused on the fun part of being an indie author.  The writing.

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